About

I am a digital marketing and analytics professional with a strong foundation in marketing, communications, design, and data-driven research. With 10+ years of experience spanning industry and academia, I specialize in leveraging data, SEO, and performance metrics to inform decision-making, drive marketing strategies, and optimize content creation. My expertise bridges analytical thinking, technical expertise and creativity, enabling me to translate complex information into actionable insights and measurable outcomes. Beyond my professional work, I enjoy playing jazz piano, practicing martial arts, and exploring street photography.

︎ +1 (438) 937 5651
︎ stephenkeller1br@yahoo.com.br

Core Competencies

Marketing content creation (email marketing; social media; website assets; web and social media ads; marketing collateral)
Website and Social Media Analytics & A/B testing
SEO & Keyword Research
Text Analysis (Sentiment and Word Frequency Analysis; Topic Modelling)
Research, Data Collection & Data visualization (Survey Monkey; Tableau; python; R)

CV

Education
2020-2023, McGill University, MA Digital Humanities
2014-2015, OCAD, Digital Futures Graduate Diploma
2013, OCAD Continuing Education
Conceptual Photography
The Art of Type

2012, MAM Continuing Education
Authorial Photography
Photography and Literature
Photography Symbology
2010-2011, fxPHD
2006-2009, UNASP, Bachelor of Advertising

Certifications
2025, IxDF Interaction Design Foundation, Data-Driven Design: Quantitative Research for UX
2025, IxDF Interaction Design Foundation, Information Visualization

Work Experience
2019 - 2024, Cast Group, Marketing Designer and Creative Content Specialist
2016 - , Advantis Communications, Motion Designer/Video Editor & Data Analyst
2015 - 2017, OCAD VAL Lab, Research Assistant
2011, Hope Channel USA, Motion Graphic Designer
2010-2011, Hope Channel India, Motion Graphic Designer

Academic and Artistic Experience
2024, Towards a culture of replication in the Digital Humanities: an understanding of transparency and openness practices in published DH papers
   McGill University. Master Thesis. Montreal, Canada
2024, Replication code and data for: "Towards a culture of replication in the Digital Humanities: an understanding of transparency and openness practices in published DH papers"
   McGill University. Open Data and Code. Montreal, Canada
2020, Code, Language, Translation
   Trans(creation). Online Colloquium Talk. Montreal, Canada
2017, DataBlocks - A Tangible Interface for Data Visualization
   ISEA2017. Design Case Live Demo. Manizales, Colombia
2016, Manipulating Tabletop Objects to Interactively Query a Database
ACM CHI EA’16. Multi-Author Paper. San Jose, USA
2015, A tangible user interface for interactive data visualization
CASCON’15. Multi-Author Paper. Toronto, ON

2015, B3D, Toronto, ON
2015, Come Eat with Us, Toronto, ON
2014, Concepts. Contact Photography Festival, Toronto, ON
2013, Intereferências do Olhar, Socorro, Brazil

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